Alan Liferow was born in Johannesburg, South Africa in 1961 and schooled at Sandringham High. He studied at Witwatersrand University, SA, as a CPA and is Israel Registered. He came to live in Israel in 1987. He works as Planning and Finance Director at Readymix Israel.

He is married to Rita. They have three children - Dean, Liat and Shani and two dogs. They live in Ein Sarid. His hobbies are “whiskey and running”.